Our social mission
To promote health and wellbeing in the workplace
Our mission statement
"To promote health and wellbeing in the workplace".
The average person spends around 50% of their total waking hours during any given workday at work. We believe that promoting healthy eating in the workplace is crucial to society, helping to ensure a healthy population. Our Great Fruit Experiment (320 participants) found that 70% of respondents were eating more fruit in general after the introduction of ‘free issue office fruit’, whilst 45% were eating fewer ‘unhealthy’ snacks.
We believe that fresh fruit baskets, much like the fresh drinking water dispenser which can now be found in every office, should be made available to employees in every office across London and the UK.
Our commitment towards this mission statement
We commit to re-investing over half our surplus profits towards this social mission.
We commit to limiting our business scope to focus on ‘healthy products’ (with the vast majority including only fresh fruit) and avoiding any products deemed ‘unhealthy’ due to their artificial, processed or excessive sugar contents.
We commit to accomplishing this social mission in the most environmentally responsible way possible, consistently focusing on maintaining strong environmental and sustainability credentials as we grow. This includes three important pillars:
- Focus on a 100% re-usable product by design
- An ongoing Tree Planting campaign
- A comprehensive ‘excess fruit’ and packaging waste policy
