Our mission - Fruitful Office Limited

More fruit, less waste

Enjoy fresh fruit and fight waste at the same time. Good for your colleagues, your company, and the planet. Every bite of our fruit is not only tasty and healthy — it also feels good.

Less waste

We throw nothing away. Surplus fruit goes to foodbanks and charities. Anything no longer edible becomes green energy.

Less kilometres

Your fruit comes from nearby, delivered via the shortest route. And increasingly electric: already more than 50% of our routes are emission-free.

Less packaging

We cut waste from the chain wherever we can. All our crates are re-used ensuring 100% recyclability. Our products are plastic-free.

Less CO₂

We plant one tree for every three crates we deliver. Helping forests grow and compensating CO₂. Every quarter, you’ll receive an update to share with your team.

Our social mission: “to promote health and wellbeing in the workplace”

Fruit sourcing

We source most of our fruit (excluding bananas) from the UK and Western Europe to help support local producers and minimise fuel emissions from longhaul transportation. We never buy air-freighted fruit.

Tree planting campaign

For every three Fruit Crates you receive – we plant 1 tree in Malawi, Africa. This helps to mitigate the effects of global warming and deforestation whilst providing an income support to local communities in Malawi, Africa.

Excess fruit

Our strict quality check processes result in a certain amount of excess fruit each week which we, in turn, repackage and provide to hundreds of foodbanks and charities right across the UK via The Felix Project (FareShare).

Our mission statement:
“To promote health and wellbeing in the workplace”.

The average person spends around 50% of their total waking hours during any given workday at work. We believe that promoting healthy eating in the workplace is crucial to society, helping to ensure a healthy population. Our Great Fruit Experiment (320 participants) found that 70% of respondents were eating more fruit in general after the introduction of ‘free issue office fruit’, whilst 45% were eating fewer ‘unhealthy’ snacks.

We believe that fresh fruit crates, much like the fresh drinking water dispenser which can now be found in every office, should be made available to employees in every office across London and the UK.

Our commitment towards this mission statement

We commit to re-investing over half our surplus profits towards this social mission.

We commit to limiting our business scope to focus on ‘healthy products’ (with the vast majority including only fresh fruit) and avoiding any products deemed ‘unhealthy’ due to their artificial, processed or excessive sugar contents.

We commit to accomplishing this social mission in the most environmentally responsible way possible, consistently focusing on maintaining strong environmental and sustainability credentials as we grow. This includes three important pillars: